LeadsBridge: Bootstrapping a $150,000/Month Lead Generation Business

Hi! My name is Stefan, I’m 33 years old and I live in Italy.

I am the CEO and co-founder of LeadsBridge, an all-in-one Lead Generation platform that helps companies collect more leads online. Through our technology, we already helped more than ten thousand small-medium businesses and enterprises to collect over 25 million leads.

At the moment, my main focus is to grow LeadsBridge on the Sales and Marketing side.

Well, I always loved doing business. I started to work from a very young age as a door-to-door salesman first and then helping companies with their marketing strategies. Then later on, in 2006, I met the Digital Marketing world and since then I’ve built my entire career on it, driven by an inextinguishable curiosity for all of its facets.

As I went deep into it, I started to specialize in email marketing, marketing automation, and lead generation.

I used to partner up with professional across many businesses, from mechanics to wedding planners to psychologists, who wanted to monetize their skills. They brought their knowledge to the table, and I helped them sell it online, for example by helping them to make videos and create paid courses.

One day I met Alessio with the same intention to help him out. He was a very talented developer and since we were a good fit, we decided to partner up. This time though, we decided to do something different.

Instead of selling his skills and teaching other people how to code, we decided to develop a few projects together. We started by solving a few problems that many marketers were facing in their businesses.

Our first project did really well and in a matter of months, it was already generating $10k/month. So, we decided to invest also in another project on the side. Since I had been in the market for a few years, I knew that one of the major pain points of marketers was connecting Facebook Lead Ads to their CRMs. So, we built LeadsBridge to solve that problem, starting with a very basic MVP.

I knew it had the potential to help many people, but I couldn’t anticipate its success. Soon it became our main focus of interest, and we kept investing in it in proportion to the traction it was generating.

Two years and 1M$ in revenues after, it’s still growing strong.

Well, it all started with by paying attention to the needs of the market.

I was reading different influencers blog and I observed the great enthusiasm around Facebook Lead Ads. Despite the hype, people were still worried about how to sync their leads with their CRMs and ESPs. We did a very brief market research, gathered feedback on our idea and then started working on it. We didn’t need massive validation since we approached the project as a side business.

Still, we worked our asses off for three months during weekends. In the beginning, it was just the two of us, the co-founders. We started as simple as everyone else: a WordPress website and an app that interfaced with Facebook’s API.

We didn’t have any particular obstacle on our way. After the first marketing campaigns, we started making sales. We only invested a few bucks in advertising with an almost immediate positive ROI. As I mentioned before, the project had traction from the very beginning and so we started bringing in more people.